Lugo Digital & Design.

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MRT advertising - STB

Taiwan-Stanford Medical Equipment Product Design Talent Training Program (STB Project) is a medical material industry promotion project implemented by the National Experimental Research Institute. Through cooperation with Stanford University, the company conducts two echelons of selection each year, and selects several engineering and medicine projects. Talents from different fields such as life sciences and regulations are required to receive a one-year practical training in the design and commercialization of high-end medical products from Stanford University. Utilizing the mature ecosystem of Shibuya, we will cultivate Taiwan's "cross-disciplinary seed talents" and "young entrepreneurs" with innovative biomedical entrepreneurship and industrialization practical capabilities, bring back the successful experience of Shibuya, and improve the domestic medical industry entrepreneurial ecosystem.

We take the spotlight to attract and to recruit talents. The shape of the lamp is in the form of medical lamps, and the warm color is used to make the overall picture more gentle and lively, attracting attention and adding more context-related elements. At the same time, consider the legibility and comfort of the information on the design presentation environment (on the MRT).